[llbowers]

I wonder if this will eat into their Beats market. What is Apple’s long term play with Beats anyway?

These are beautifully designed and no doubt they will pair seamlessly with other Apple devices, but that price tag seems...audacious to put it nicely.

[uptown]

According to some reports, they plan to introduce a lower-end "Sport" version eventually: https://twitter.com/jon_prosser/status/1314485686809120769

Not sure how that factors into their Beats strategy though, but prices would basically be converging at that point.

[maguay]

They may be taking Beats low market, as this year’s Beats Flex have AirPod tech at $49, leaving Apple branded headphones with the premium market.