[rakoo]

> However, the whole "marketing, exposure and time to defend their work to the depth of the deepest reddit thread" trope is hilarious, given Matrix's marketing department is... me, the project lead?

At this point you've probably realized that it's still immensely more than what XMPP-the-protocol has ever done: a voice that is present on all fronts to talk about it and spread the word about our Savior :)

When you want to "get into" XMPP you have to choose between NN clients, and pick a proper provider among the YY that can give you an xmpp address. When you're starting with Matrix there's a server that is "right" for beginners, with a client that is the flagship so every standard feature can be expected to be there and work, there's a company that funds its development...

You might be the only person in Matrix's marketing departement, but I guess it works this way because the way the ecosystem is today, one person is enough !