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by xcubic 2020 days ago
Would you go into more detail about this?

How much do you invest in content? How do you pick niches?

What those the turnkey niches site have in terms of content, custom theme, domain?

1 comments

Niches - We work in some pretty broad major niches like "yoga". We just identify ones where the players are a few years behind and try to produce better content. My wife's main yoga blog is outranking yogajournal.com for many keywords, a major publication with a print magazine and a team of writers. You just need to be really good with SEO and know how to create great content -- and that's the really difficult part.

There's also not a whole lot of places you can learn that from :/ All the crap SEO gurus are selling is outdated as heck. Also they all sell you shortcuts - because shortcuts are sexy, but the reality is shortcuts don't work for marketing/content creation. I have literally never seen an SEO course/blog that I would approve of... In my case the knowledge came from working at a digital agency, and then building my own sites. The first 2 years were tough.

The turnkey sites offer a great .com domain in a niche that I think is good, a special theme created by me that is designed for speed/caching and displaying ads well. The content is just starter/filler so the site gets some traction in Google (we age the sites 1+ year before selling them). Unfortunately all sites are currently sold out (fortunately for me, I guess).

Ever want to talk/brainstorm, and I'm not looking to charge anything, send me an email to jacob@superslav.com