[randall]

This is good analysis, but there's some other effect I'm unable to put my finger on.

The iPad is at least an order of magnitude better than comparable netbooks (though chromebooks, depending on manufacturer, can be competitive thanks mainly to ChromeOS's reduced footprint). So even though the margins are high, the perceived quality, regardless of raw benchmarks, is still something. It's not just marketing to me to say the marriage of software and hardware is unique. (Gruber's observation about NSObject alloc's being a lot faster on Apple Silicon, for instance).

Now that I think about it, honestly Google is the only other company playing by these rules... ie pixelbook, pixel phone, etc. But they're much earlier in the evolution, and have less upstream control in software (especially since Fuchsia seems to be somewhat lower priority than before, though this is second hand knowledge).

[saagarjha]

Adjust reference counts on an NSObject, allocating one is mostly just a calloc ;)