[jka]

Thanks, very informative! It sounds like the kind of environment where blame-shifting was easy and no-one felt responsible. I'll try to catch up on some of the podcast episodes.

The rebranding question is still a bit of a question to me, even if industry will remember and if there are dis-incentives around it (i.e. the product line re-testing you mention, which might be still be a worthwhile dodge depending on the expected reputation cost - it probably affects hiring and job retention and various other things as well as industry perception and sales).