Aren’t you just equivocating on the phrase “in love” though? In this context it just means a strong preference for products manufactured by a certain firm in a certain industry, which isn’t particularly abnormal.
"Falling out of love" still implies the kind of love you also fall into, I think. "Falling in love" has not yet been banalized to some mean some generic positive emotion like the word live itself unfortunately has.
I'm sad about the latter because we apparently lost the word to simply express this profound emotion without context.
I'm sad about the latter because we apparently lost the word to simply express this profound emotion without context.