[DVassallo]

I sell two products on Gumroad. One is an ebook about AWS, and the other is a 1.5hr video about building on audience.

Sales past 12 months: $290K

- Dec: $25K

- Jan: $26K

- Feb: $8K

- Mar: $9K

- Apr: $43K

- May: $59K

- Jun: $25K

- Jul: $14K

- Aug: $21K

- Sep: $12K

- Oct: $17K

- Nov: $29K

Profit: $256K

https://twitter.com/dvassallo/status/1333888186762678274?s=2...

[krishnanunnir]

Hey! I have been following you on twitter. Your tweets are very insightful.

There was a sharp rise in profits during April and May, could it be because of more people staying home and learning new stuff or is it due to any other strategy you adopted?

[DVassallo]

The sharp rise in April was primarily because I released my 2nd product. It's much more clear in this graph: https://twitter.com/dvassallo/status/1333888959399690241

Not sure if the pandemic helped; likely did a bit.

[rexreed]

Cool. It looks like ad spend and affiliates really kicked things up a notch. Any advice on sane advertising spend strategies? Also which affiliates worked best?

[DVassallo]

I only had some success with paid ads on reddit targeting r/aws, and it only lasted 3 months between March and June when competition was very low and I could get CPC rates around $0.10. From July onwards, I couldn't find availability for CPCs below $0.35 and that meant ads weren't profitable anymore. So I stopped. You can see more detail in the last graph over here: https://www.indiehackers.com/post/how-i-made-210-822-selling...

As for affiliates, they bring about 7.5% of the sales. Not the most important source, but it's nice to have. I onboarded almost all my affiliates from this one tweet: https://twitter.com/dvassallo/status/1273335185946238976 — I have about 100 affiliates, but 95% of the sales came from the top 10.

My own Twitter account is still the main source of sales: https://twitter.com/dvassallo/status/1333889974362488833

[rexreed]

Thanks! This is awesome detail