[hammock]

The Sophie ad is something different, less an interesting experiment in breaking an internal rule than a simple push for a product (the Chrome browser) that Google wants more users to sample.

Except I don't understand how the ad has anything to do with Chrome. It seems more like an ad for Gmail, or maybe just email itself. You don't need chrome to do all that crap.

[latch]

With ChromeOS on the horizon, I think they are trying to rebrand Chrome (the word and the logo) as something that transcends the specific browser.

Chrome, be it the browser that runs on your OS, or the thing your laptop runs on, is everything you need.

[revorad]

You also don't need Johnson and Johnson baby soap to wash your baby. Any soap would do.

[potatolicious]

This isn't a feature pitch, it's an attempt to associate the Chrome brand with all that's positive about the internet.

Heartwarming moment with your child? Chrome. Sharing laughter with your friends? Chrome.

etc etc. This isn't a pitch.

What I am interested in knowing here is how real the story in the ad actually is. Does Sophie exist? Does Daniel? If so, how much of this is make-believe?

I'm ok with a nondescript fictional Parisian love scenario, but it seems a bit dishonest to start using specific faces and names unless there's real authenticity there. But, so long as there is authenticity, I think these are beautiful ads.

[Pheter]

I assumed the whole scenario was made up until I read the article, yet what I presumed didn't bother me.

Does it really matter if the situation is fictional? It was still an emotive advert and weather the characters were made up, or are real people who I don't know, it doesn't matter to me because the point was still clear.

[hammock]

Association by proximity? not very strong

He uses email the whole time (might as well be generic email) and then at the very end for three seconds the chrome logo pops up.

Hey my neighbor volunteers at the boys & girls club. Buy my homemade jewelry! It's awesome!