[fortran77]

> The company, long known for shipping high quality, color-accurate displays,

This is simply not true; a lie. Everyone in Hollywood and the professional print world who needed color-accurate displays that could be calibrated were using HP Dreamcolor Displays or similar products from companies like BenQ

( For example: https://nofilmschool.com/2017/12/benq-sw271-color-management... )

No movie studio does professional color grading on anything else.

[kuschku]

Btw, if you want pretty much the same specs with native 10-bit support and 1000 nits peak brightness for pretty much the same price, the UP2718Q has been discounted quite a bit recently (I got one for myself)

[acdha]

The entire field is larger than movie studio post production. Apple wasn’t trying to get in that space until recently but their displays were well above average for less demanding users for decades. There was an entire business getting this setup for Windows print/design/photography shops during the era where support was tedious and error prone.

[hungryhobo]

I mean my Sony a73 is not Alexa or Red, but doesn't stop it being a high quality camera :)

[xvector]

The scope here is consumer products.

[fortran77]

Maybe, but I just don't like seeing the lie that "Hollywood uses Macs." Of course, the PAs and screenwriters do, but movie editors, color graders, and digital SFX folks don't. And, of course, render farms don't.