[marcus_holmes]

> bulls are tortured for sport

and

> The bull is also angry at being penned and possibly maltreated, before being killed.

Related to the GP's point: are any of these things being associated with your brand going to be a good thing?

Is there a segment of the market that identifies with (not just sympathises with) tortured, maltreated animals that are soon to be murdered for sport?

[greenkey]

I guess it’s a cultural difference because I don’t associate those things immediately with the word “bull”, even when it’s in the context of “red”.

If someone were to say,”Do you want a Red Bull?” would you get upset?

[marcus_holmes]

that's a good point. No, I wouldn't. And I guess that Red Bull's market are not the sympathetic sort ;)