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by horatiumocian 5524 days ago
The cultures of Amazon and Netflix are more similar than the cultures of a generic mature company and a start-up. Amazon is still taking risks and starting new businesses - AWS is one example. Most recently, they started venturing into video streaming, and MP3 streaming. And, unlike other companies like Yahoo!, Cisco, or even Google, Amazon's investments and acquisitions have been quite smart, see Zappos and LivingSocial.

All in all, I think Jeff Bezos would love to buy Netflix - strong brand, entrepreneurial culture, outstanding execution - but Amazon doesn't afford to pay the price for it. Additionally, Reed Hastings would do anything to avoid such an acquisition.