You're not talking about developers in general, you're talking about web developers—and holding them back a little is almost a positive thing to do at this point.
Why? There's a lot of stuff getting developed with web technology as the platform of choice. Not because developers want to, but because major stakeholders are pushing for it. It enables cross-device deployment without gatekeeping by platform holders and crusty IT departments. Making the platform worse just makes these applications worse, it won't turn them into pristine native applications.