[bretthowell]

Very interesting. I can’t help feel the irony given Alexa itself was a brand Bezos acquired* in 1999 to get in on being a Search Engine just when Google was on the rise...

I can hear it now “We finally have a use for that brand we spent all that money on..”

[1] https://en.m.wikipedia.org/wiki/Alexa_Internet

[mijoharas]

Oh wow, I didn't know that, they're the guys that do alexa traffic rankings. Didn't really know it was owned by amazon. Thanks for the info!