[rubzie]

On your last bit: I think clients indeed wo't pay for stuff like that, yet. They're learn the coming years that you either have to have a dev team (incl. front-enders!) in-house, or you should work with your agencies like they share your goals. Only then will they start to appreciate things like code quality...

[bilban]

Believe me, they won't ever appreciate code quality - they just care that it works. Clients get more hung up over a typo than clean markup!