[JamesBarney]

It's about branding and trust. Before any product is a popular one that prints money it's a small one looking for early adopters.

When those first adopters are deciding whether or not use the new product, part of that equation is what happens if this doesn't catch on? Should I trust them to jump on board now, wait, or go with someone else?

For instance if someone was choosing betwen two similar and new products from Microsoft and Google one factor weighing in Microsoft's favor is they will care about support, and an exit plan even if the product doesn't take off.