[Luyt]

Yes, and they want you to install a special 'NYT app' for that, which will be future: every company and news outlet will have its own app.

[ChrisArchitect]

haha, and they'll all be based on frontend UI accessing RSS.

[Luyt]

I was thinking more along the lines of 'accessing their own specific API (maybe even a private, undisclosed API)'.