[PaybackTony]

Our idea at the moment is to act like reddit ads do. Advertisers essentially make a post without anything more than a title, description, image / video and a url, with the image / video hosted and scrubbed by us. This will most definitely take careful design but your point is valid. Right now it's a delicate balance of not getting ahead of ourselves but also not setting ourselves up for failure due to poor planning.

Premium things is something Snapchat tried out for a bit with bitmoji, though to be honest I haven't looked deeply into any available data on how that worked out for them.