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by ocdtrekkie 2032 days ago
Discord's problem isn't it's name. Discord's entire interface is based around gaming. It shows your running game in the UI, it integrates with Steam, etc. It's loading messages are all based on gaming culture.

It just doesn't present itself as something you'd consider for your business.

2 comments

The problem with Discord isn't the branding, it's the license. Anything you send in Discord can be used for branding material by Discord. Not good for a business.
The loading messages were replaced with generic non-playful ones relatively recently, FYI.
Good to know. I have some Discord groups and contacts, but I don't spend a lot of time in it. I actually find the playful messages somewhat endearing, but I feel like they'd be better off launching an entirely separate client if they want to appeal to businesses.