[teyc]

You have existing customers right?

Pick the customer who believes you the most, and ask him to honestly tell you why this product is important to him. What kind of disasters does the software prevent in his business. How does this software affect him personally.

The problem right now is your company is very engineering focussed and doesn't have enough domain understanding. You need to cut back on your engineering focus and spend more time with your customers.

Also talk to potential customers who are one notch bigger than your current ones. For example, if you are dealing with 5 person company, talk with 50 person company. Their problems are magnified. Enterprise sales require people who understand their problems and require some kind of software integration. Usually, if you have integration or plugins preconfigured, it is a selling point because customization is very expensive.