[Protostome]

I would definitely be interested in such a guide. I have to say that i my experience with blogging left me very confused.

One of my best blog posts, on which I dedicated >4 months in research,writing and editing has been read by less than 300 people. In cotrast, a post I wrote off-handedly during a flight back from a conference and didn't even bother to edit was read by more than 10k people in a short time and was tweeted and generated a nice amount of traction.