Agreed, why not try to get better at marketing and sales yourselves? If, given with good sales and marketing, you are not able to be profitable in the changing market then BigCo is probably not interested in a buy-out.
yes, that's the idea. getting better at marketing. See my above comment.
About BigCo, I agree with you but I was thinking more about an industrial/tech fit something along the lines "this tech adapted to my needs would help me be a lot more competitive. Buying the company might be simpler than paying a lot of customization.". Not sure about the validity of that.
About BigCo, I agree with you but I was thinking more about an industrial/tech fit something along the lines "this tech adapted to my needs would help me be a lot more competitive. Buying the company might be simpler than paying a lot of customization.". Not sure about the validity of that.