| I think it's apparent that discussions about Apple tend to be noticeably more polarising than similar posts about other Big Tech. I have got myself into some heated exchanges in the last couple of days. I was presented with the following claims (paraphrased): HN commentary and commenters are biased in favour of Apple. Only Apple has defenders in the community who counterclaim against negative assertions. While I argue that this isn’t true, based on my (biased) opinion and minimal experience, I would like to know if others have experienced the same claim, wish to present evidence to back that claim, or could present a different take on the situation. In responding to the original claim, I went rooting through posts on major tech companies looking for those favouring other giants, and I found some. Then I was reminded that I was looking for people speaking up in favour, to oppose detractors, and again I found evidence. The search caused me to ask: can we prove, or disprove, that HN has a specific Apple bias? Whether it's positive or negative, whether it's stronger than bias around other tech companies? |
Nobody gives a hoot about Dell, Lenovo, HP, etc because they are just commodity providers. People do very much care about Microsoft, but they do so on different horizontal layers — finance guys love Excel, IT guys love AD, developers love Visual Studio. But... there is no shared experience.
I think bias is the wrong characterization. End of the day, Apple is very good at communicating their position on things, and they do it across their portfolio. My nine year old son is somehow excited about the M1 chip. Some of the stuff that sounds like bias is really a reflection of people actually knowing what the company is doing.
Other than niche companies like Ferrari, I can’t think of anyone better at marketing and communications than Apple.