[softwaredoug]

There’s a pretty big opportunity cost to your time in life. It’s easy to get in sunk cost traps, including bad marriages and startups.

Life is short. Sometimes (as I learned) you need something new. Sometimes it just doesn’t seem to be working and being a kajillionare isn’t what’s most important in life. Sometimes whatever mission or product isn’t what you prioritize or even believe in anymore.

And that can be a good thing!

There’s nothing wrong with regularly reevaluating priorities. In fact too many people say they’re being “persistent” when they’re really just on autopilot and never gaining perspective. Some people are masochistically entrepreneurial by nature, and just go on autopilot doing that when it’s not a healthy thing for them to keep taking extreme professional risks all the time.