[Firebrand]

TikTok seems like content moderation time bomb in general, and it makes me wonder if they’re struggling to attract brands when they can’t ensure their ads won’t end up appearing after a heroin production video that’s already racked up a half million views.

[exotree]

As a regular TikTok user, I’ve been quite impressed with TikTok’s content moderation abilities. What’s more interesting, however, is that TikTok, unlike other mainstream social media channels, does not pretend it takes a hands off approach to moderation. It’s an accepted fact that it’s TikTok’s platform and they’ll moderate what they want and when they want to.

As for large brands advertising on these videos, anecdotal evidence says it hasn’t slowed anything down. Additionally, brands already have a tolerance being alongside problematic content to some, though not unlimited, degree (see YouTube).