[solarkraft]

> Tesla could put their logo on a Kia and it would sell to this demographic.

If it had

- fully electric propulsion

- a large charging station network

- cool styling

- an actually usable infotainment system

- OTA updates for everything

- knowledge you're funding R&D for new, more affordable battery systems

... maybe.

I didn't list advanced cruise control because many car makers have it. You could attribute the feeling of contributing to society's progress and the good feeling of buying from a company that actually cares about EVs to marketing if you're cynical (I wouldn't).