[aditya]

Good copy written in large headlines (or not?) goes a long way compared to a video that no one will watch, no?

Don't take my word for it though - do A/B on your homepage with a video and with text and see which results in higher number of uploads, perhaps?

[zacharye]

Agreed regarding a video. It's a nice addition to have on an About or Tour page but never rely on a video to be the piece of content that tells potential users who you are and what you do.

You guys have a terrific and unique service offering - one or two well-placed sentences (and perhaps a more link) will work wonders...