[joshuamorton]

As another googler, I'd argue that Borg's concept of cells aren't like what Amazon is calling "cells" here. Borg cells are, as far as I can tell, akin to an AWS Zone. There are similar concepts within Google that match the concept of "an application unit that is in multiple compute units but is isolated from other similar application units, and can be used for a singular customer or workload". There are multiple terms for this concept, which I'd be happy to share within Google.