[autalpha]

I think if it's a good idea, the space will be competitive. If you have passion for the space, give it all you got. When you do that, only good things will come out at the other end.

With that being said, you still have to focus on your execution. If you take care of the smallest details and really worry about the users' experience/flow. It will show through and sure enough you might have that chance to fight with any bigger guy in your space.

Good luck and keep on fighting :)

[autalpha]

Ooooh. You know what I was thinking? You have a "night" theme on your site. What if, based on the hours of the day, it will switch to "daytime" where there's the sun and green grass etc. It will make "some" people happier and that's all the "personal" feeling you need for now.