[ols]

It feels like you are not really following the trends in bike designs.

Carbon frames are really common now, and are available in mid-range road, mountain or gravel bikes. You can even order one on AliExpress for cheap and build a decent road bike around it. And it’s not only the weight that carbon frame bike owners are after - the material gives much better ride quality than aluminium.

Deep rims are nothing spectacular either, their weight penalty is nicely offset by aero gains, and this effect is noticable even at non-pro speeds. With disc brakes there is less concern about the longevity of the carbon rim - so why not use it?

One chainring is all the rage in bikes now - since the advent of super-wide casettes with multiple cogs (reaching 13!) there is no real need to add a front deralieur. It’s a component that breaks down frequently, multiple chainrings weight a lot, the chain wears down more… The recent popularity of 1x11 or 1x12 drives is very well-deserved.

Mudguards and simple handlebars make this bike utilitarian and well-suited to commuting, while the other stuff is a collection of things that are common and highly praised by cyclists nowadays.

[kwaugh]

I mean no offense, but many of the advantages that you've cited are more of claimed advantages from the marketing departments of big manufacturer rather than proven advantages that the tech gives you. The author of the comment to which you replied does seem to understand the trends in bike designs these days and feels that these trends do not fit well into the market segment of e-bikes. I agree.

> it’s not only the weight that carbon frame bike owners are after - the material gives much better ride quality than aluminium.

The affect the frame has on the ride quality is significantly smaller than other components of the ride like the tires and seat post[0]. Carbon often has a very small weight improvement over a well made steel or aluminum bikes, so if you're buying an e-bike because you want pedal assist, I don't understand the need to shave 1 or 2 pounds off the bike.

> Deep rims are nothing spectacular either, their weight penalty is nicely offset by aero gain.

This appears to be true. Most of the aero penalty of the bike comes from the wheels and having deeper wheels does reduce the drag a lot.

> One chainring is all the rage in bikes now

It is all the rage, but it's not clear yet whether it's justified or just a ploy by the manufacturers to save costs on their end. The gear ratio of this bike goes from 1.0 on the low end to only 3.64. 1.0 is pretty good for going up hills, especially with the motor assist, but 3.64 is really low, especially for a bike trying to tout itself as really fast! I don't understand this choice. Most road bikes have a top end ratio of around 4.54.

> Mudguards and simple handlebars make this bike utilitarian and well-suited to commuting

The mudguards are nice, but I don't understand the choice of handlebars. Why do you want a super aero light-weight bike but then put flat handlebars on it so you can't get in an aero position like you can with drop handlebars. This doesn't make sense. Furthermore, the bike doesn't have mounting points for a front or rear rack, which is a huge downside for commuting, if not a dealbreaker.

[0] https://www.cyclingabout.com/why-impossible-steel-frames-mor...

[edit] you're right that trends do matter when affecting people's purchasing decision since most people aren't very informed about the actual pros/cons of the tech they're buying, but this doesn't undermine the original commenter's opinion that this bike doesn't make sense from a technical standpoint.

[ols]

I agree with most of your points, especially that the demand is strongly influenced by marketing/fashion and percieved values of the product, not objective ones.

Diving deeper into gears and handlebars - I believe it’s a very consious choice.

- max speed with an optimal cadence (90 rpm) in this setup seems to be around 43km/h. This is plenty fast and definetely above typical commuting speeds. Even the electric support is more about better range/less sweat than making the bike fast, speeds appproaching 50km/h are close to the legal limits anyway

- with straight handlebars it’s comfortable to ride, no matter the level of personal fitness. Drop bars make you bend more - this isn’t very inviting and could drive off the customers that are accustomed to relaxed positions (that they know from riding in their SUVs daily). And with speeds mostly well below 40km/h there is no need to curl into the aero postion. Just put on some trendy glasses and the electric support will deal with the extra drag.

It really goes hand in hand and I’d be suprised if such bike would be released in other config.

[kwaugh]

Those are fair points. I guess I'm most confused by the inclusion of mid section rims. This makes me think they're targeting people who want to go really fast, but then their other choices don't pair well with going fast enough to get the gains out of the wheels.