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by novas0x2a 5525 days ago
You might have "minimize embedded metadata" checked in the export options; uncheck it and I bet the serial will survive the export. Also, if you want more control over exported metadata, Jeffrey Friedl made a plugin[1] for that. I haven't used this particular plugin; I do however use his flickr and geocode plugins, and they're both great.

1) http://regex.info/blog/lightroom-goodies/metadata-wrangler