[MakersF]

I think it's important to notice that the point is not to keep how to make the cheese secret. The recipe for the cheese is actually encoded in the law, and you can download it freely ( https://www.parmigianoreggiano.com/it/consorzio-disciplinare..., in italian). During lockdown I was trying to make a regional cheese, and the law was the best recipe I could find, with extremely detailed steps.

I think they are trying to discourage the usage of "something style" naming, as consumers associate the "something" with the knock off. I saw it a lot in recent years in the UK, even knowledgeable people end up buying "parmesan style" cheese and refer to it as parmesan, when the taste is not the same.

To protect the name in general, they might be going after every instance of the "style" usage, even if in this case it's clear there is no intention to trick, and probably no commercial incentive.

[avhon1]

> trying to discourage the usage of "something style" naming

The law prohibits exactly this. From the Wikipedia article [1]:

[Under Protected Geographical Status laws] it is also prohibited to combine the indication with words such as "style", "type", "imitation", or "method" in connection with the protected indications

[1] https://en.wikipedia.org/wiki/Geographical_indications_and_t...

[Asooka]

But that should only apply to products, not to video titles describing how to execute the recipe, right? Otherwise I guess you could title the video "how to make cheese using the official recipe for Grana Padano, with the understanding that this will not result in Grana Padano cheese"

[_jal]

I expect to see a video on "How to make edible dairy product that is absolutely nothing like Grana Padano" by the weekend.

[wayoutthere]

“The Makers of Grana Padano do NOT Want You to See This!!!”

[qalmakka]

In the end, they realized they royally screwed up and the Grana Padano Consortium wrote him an apology:

https://www.youtube.com/watch?v=7Xy_KkZDiTE

[TwoBit]

In his followip video he says he will find subtle ways to refer to what he is cloning.

[s_dev]

"I can't believe it's not butter"!

[pjmorris]

"I can't believe it's not Grana Padano!"

[thrwn_frthr_awy]

Trader Joe’s calls their almond milk “almond beverage” because of lawsuits from the dairy industry.

[raverbashing]

Interestingly, the article mentions that the protection in Australia applies to wines but not Cheese

[blunte]

Can't imagine why Australian wine needs protection... Who would try to copy it?

[sulam]

Sorry, gonna go out on a limb and say you don’t try a lot of wines. Australia has some really great wines, both reds (Shiraz) and more recently whites (their Chardonnays are as good most of Napa’s). Their wine production is ~half of the USA, despite their much lower population and they export quite a lot of it (40 or 50%, I forget the exact number).

[wolco2]

China just put 200% duties on any wine products from Australia so it might be a good time to import the excess.

[ryall]

Armagh Shiraz would like a word...

[klipt]

So just use a green screen to make it look like you're in Italy and call your video "How to make Grana Padano"?

[mamuf]

...and learn Italian as well.

[ed25519FUUU]

The legal thing and more common thing in the US is “Compare with <brand X>”, which doesn’t imply equality but does give away that it’s some kind of clone

[mytailorisrich]

That's when naming products.

This video only shows how to follow a recipe.

[xfiz]

I'd be curious about a legal opinion, but as far as I understand it, the restrictions would only apply to actual commercial products. But he isn't actually selling the cheese as far as I know (only selling a video how to make the cheese).