[jeffreyjflim]

the only 3 things that will consistently bring users back: 1. utilitarian value 2. entertainment (fight the habituation battle or pace your users?!!) 3. community (and let's face it - "let's all sign up there instead!!!" is almost as easy as pie nowadays)

[jeffreyjflim]

some food for thought: for something that's still supposed growing in terms of raw numbers, the active usage seems to be going down??!