[rchaud]

It's a pretty specific style for writing on the web, where you assume that users are initially scanning the page rather than focusing on the text. On the web, users have been trained to do this because websites are designed differently from books. Body text segments will be split up by ads, there's a sidebar with popular articles, etc.

In this medium, a long paragraph of text may look less scannable to a reader, especially if they are on a mobile device. Hence the single setence paragraphs.

I don't prefer this style of writing either. I save to Pocket and read offline, so a standard essay-style layout works fine for me.