[DoingIsLearning]

> Blocking ads on mobile is much harder and that’s where most of web traffic is coming from anyway.

Most of the developing world (i.e. the market share that is growing) can't afford Apple products. On Android it is absolutely trivial to block adds:

- Firefox + ublock

- Brave

You can argue that these are unknown or have different user experiences compared to Chrome but you cannot argue that "blocking ads on mobile is much harder".

[arcturus17]

I argued for both, but OK, excuse me for the lack of rigor in my wording.

"About half of the US population, and a quarter of the top EU markets have it much harder to block ads on their phones".

Clearly not the same scale as "the rest of the world", but also arguably the ad targets with the deepest pockets.

Regardless, you may easily be able to block ads on your Android today, but you're completely subject to the whims of Google tomorrow.

And the discussion is about the imminent downfall of Google. Oh the irony.