[oblio]

It's ok, if they will be educated they will care. Just like they care now about not using single use plastics, buying the biggest and most gas guzzling SUV or flying on holidays across the globe.

They won't care even when they'll know. And they might not ever know.

[gpanders]

Yes exactly. I don't think an abstract understanding of the costs is enough. If the cost isn't physically or viscerally felt, it just doesn't factor into people's decision making.

This is where the pricing system really comes into great effect. People buy and drive fewer SUVs when gas is more expensive. If we want people to buy fewer SUVs, increase the fuel tax.

Education is not enough, and in fact might not even be necessary at all. Just introduce real costs to capture the "abstract" costs (externalities) and the problem will likely correct itself.