[justiceforsaas]

> We opened the floodgates. We shared the project on Twitter and Instagram, posted to HN and wrote a medium post. But, try as we might, no one was signing up.

Later in the post:

> Had we had more funding, we would have taken the time to rewrite our app in $ELITELANG instead. Our startup could have been a unicorn.

Although this is satire, it's something a lot of funded startups do. They think they've solved user acquisition by getting investors money (hey, let's throw a couple thousands at Google/FB Ads, although there are 15+ viable acquisition channels we could try [1]), and spend time on building things in their own bubble.

Also, the launch mention is pretty accurate:

> We launched v2 of our product with a splash.

Wonder if many startups would have better results if flipped the switch and treated product creation as a "launch" (a bunch of big sprints with a deadline) and user acquisition as something they do steadily, over a period of time.

[1] https://zerotousers.substack.com/p/15-acquisition-channels-i...