[Kluny]

I have successfully promoted my company on Reddit, but it is tricky, for the reasons mentioned. There are two techniques that worked for me.

0. Be a chronic reddit user for years, with a main account that has thousands of karma and a couple of throwaway accounts that also have various content.

1. Write an interesting blog post with useful content that relates to your product, and post it on a relevant subreddit. Put a call to action like "Buy Now" at the bottom of that post. Post it a maximum of twice in any 24 hour period. If it doesn't succeed on a given subreddit, you can try it maybe once more with a different headline before you should move on to a different subreddit. If you post it more than 4-5 times total anywhere on reddit, you're liable to get banned.

2. Hang out in subreddits where people discuss products like yours. Answer questions with useful information. After providing the information, link your site as the source. Do not just link your site without also providing a useful answer on reddit.

Reddit does drive quite a bit of traffic, something like 60-100 hits per upvote. It's great, but it still often doesn't result in as many sales-per-click as facebook or instagram.

[xavier_]

Interesting! You mean facebook & instagram ads or groups/regular posts?

[Kluny]

Posts in our company's page or on our own walls gave us the best clickthrough, and we did a lot of grinding to build up our audience there. Facebook ads did well also, we would pay about 30c/click and something like 10% of those turned into sales. Instagram actually didn't do well for us - we got a higher sales capture rate but fewer clicks. We just didn't give the insta account the attention that it deserved (before I left the business, anyway).

[xavier_]

Woo, 10% conversion rate on FBads! It's huge!

[Kluny]

Yeah, we were getting crazy good results from our first $1000 of ad spend! Unfortunately diminishing returns set in pretty quickly after that, haha, but we had some winning strategies.