[amzans]

Going from 0 paying customers to 1 is really difficult. Specially if you're asking for a recurring subscription.

Getting noticed is one of the hardest parts. Just having a great product is no longer enough.

For every Basecamp, there are probably tens, or even hundreds of similar competitors.

Can I name a few? Maybe.

What about the top 10? Probably not, and that's exactly the problem.