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Unfortunately "investigative journalists" like Sharyl Attkisson are respected and of influence to the right's audience. She is posting and continues to post anti-mask studies as "proof" that masks do not work. This type of thing justifies more and more anti-mask activity because she is someone who is "unbiased" and getting the "facts". Only half the facts don't equate to the whole picture, and Chinese cloth masks you can read through are far different than dual cloth masks or respirators.

TL;DR: Not enough independent media is reporting all the facts. Simply having reputable people link to and explain the mask particulate logarithmic analysis would go a long way: https://advances.sciencemag.org/content/6/36/eabd3083