[itsrobert]

I took a quick look at the signup process. My question to you is do you need details like Company/Organization (optional), First Name, Last Name, and even Email?

I'm not sure how the software works, but do you feel that these details are necessary for the initial signup process?

The reason I ask is that a longer signup process, and the more details you ask for right off the bat, the more daunting it is to users. If it's not much trouble, I would suggest stripping out those that are not absolutely necessary to allow for users to signup quickly and easily and begin playing around with the actual features your system provides them with.

You could always request these details, along with a payment option, once the 30-day free trial has ended in order to sign them up as a paid user.