[toby]

Thank you for introducing me to this concept. I hadn't heard of MAP and ended up reading about it.

I had always assumed that a salesperson immediately offering me a discount, or that weird "price shown when you add to cart" pattern were just people being shady to increase conversion... while that may be true some of the time, I had no idea there was a legitimate reason why they might not tell you the "real" price upfront.

[alisonkisk]

MAP isn't any less shady than the other behaviors.

[toby]

Sorry I guess I misstated my point, MAP seems super shady, I just didn't realize that the other things I found shady were basically forced by MAP.