[TulliusCicero]

Americans moving to Tokyo largely give up cars and switch to public transport and walking. This isn't because there's a welcome committee of Japanese people shaming them out of driving; it's because driving works less well there, and public transit much better.

The point isn't to individually shame unwilling people out of their cars. The point is to make biking a real, viable transportation mode for short/medium distance trips for most people in urban or suburban areas. It's entirely possible to do this with the right infrastructure.

Once you do that, people will choose biking of their own accord, because it makes sense.