[TooSmugToFail]

Thank you for your insight, very interesting.

I would particularly underline 'skilful curation' as a very strong selling point. The ability to see through all the noise, and select for relevance/interest.

Also, inside information is a big one. In a comment above, I said I appreciate Financial Times for their professionality of journalism: their journalists will often times investigate complex topics, calling up subjects, knocking on doors (the amazing coverage of the recent Wirecard scandal comes to mind) its exactly the type of original, often inside information that is worth paying for.