[aptwebapps]

Why is that the more important metric given the subject?

[tachyonbeam]

It's not. Google had android users using Google Software, and seeing Google Ads. Having more users on android gives you more value when it comes to data collection and selling things to people.

[est31]

But aren't apple customers some of the best targets for ads because of their higher spending power?

[izacus]

It's an important metric because it makes post writers favorite company win.