[pmontra]

By the way, what would Apple lose in revenues if it blocked all ads outright, at least in apps where it has complete control of what it's allowed or denied?

[grishka]

Apps that have ad-supported business models would probably abandon the platform altogether. And then people won't buy a phone if they can't use Facebook and/or Instagram on it.

[justapassenger]

A lot and it'd likely kill large part of their ecosystem. Someone needs to produce apps and content inside them, and people don't like to pay for it.