[soneca]

Off-topic comment: I was having some trouble understanding the text. The author would start explaining some advice and I didn’t know which advice he was referring to. Like ”This is one I struggle with the most”, “this” what? I would go back to the previous paragraph and there was no reference, worst, apparently it was another topic!

Then it hit me, the images with words on it every few paragraphs were the pieces of advice! They were not ads or merely unimportant illustrations, they were the titles! I unconsciously ignored them all on first read, banner-blindness or something like that.

I actually scanned the post for bullet points the moment I opened the page and couldn’t find them. Because the bullet points were designed as images.

Important to notice that now, looking at them as bullet points, I like the design. They useful mini-posters. But they had this side-effect on me of magically becoming invisible.

[franciscop]

I had exactly the same problem, I was trying to scan for the titles and was confused I didn't find any title and TBH a bit annoyed at how many "ads" there were getting in the way of finding the important information.

[quentinp]

This is called the banner blindness effect: https://en.wikipedia.org/wiki/Banner_blindness