[xyzzy123]

Honestly this is what many of the brands you are familiar with already are.

They don't design the stuff, they look at the clones in the showrooms or catalogs, check out what the reps bring to them, pick the ones they like and have a few customisations done.

Then they support that product.

Harbour Freight, D-Link, Wal-Mart oh I dunno, almost any brand which doesn't obviously have very unique/distinctive designs works this way.