[dshah]

First and foremost, it's for the ~4,000 people that work at HubSpot and who actually create the culture and live it day-to-day.

Second, it's for those that want to better understand HubSpot and how we work. It may be because they're considering joining the company. Or becoming a customer. Or becoming a partner.

Third, it's for the community of entrepreneurs that are building businesses. My hope is that it can be a useful example of how one company (that has done reasonably well) thought about culture -- and articulated it.

[chachachoney]

If your unarticulated fourth goal was to increase sales of this book:

https://en.m.wikipedia.org/wiki/Disrupted:_My_Misadventure_i...

You've achieved it.