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by tgtweak 2041 days ago
I think of the terrible-lady-getting-excited-over-a-box youtube ad :|

Also the numerous videos from linustechtips and many other reputable channels detailing in painful detail how scammy wish is.

Also my mother in law who bought a $12 fitness tracker that died after 2 months.

My opinion is that they've begun exhausting the pool of people they can afford to convert since the lifetime value per new member must be atrocious and they rely heavily on marketing to new users to keep the machine going. Everyone has seen a wish ad by now - at this point there are only 2 segments: those willing to give it a shot, and those who have decided not to. If those that were in the first camp don't keep buying because the experience is terrible then you are spending progressively more to try and convert that second camp as things go on. I don't think they have a future-secure business model.

edit: a quick review of their s1 shows they spend 100% of their profit on marketing, and that aside from coronavirus bump they have not grown either in margins or growth since 2018.

1 comments

The first time I heard of Wish was when they bought the Lakers jersey ad.

> Wish will pay the organization between $12 million and $14 million a year for the length of the three-year contract, according to a source who wasn't authorized to share the numbers publicly.

I just now surfed to the website to see what they even sell and it won’t let me see a single bit of the website without signing up. Genius plan.

I know your goal isn't to actually browse the site but you can get around the sign up modal by adding ?hide_login_modal=true to the URL