[viraptor]

This was noticed over the last few years with minecraft, fortnite, etc. Can't find the good article about it (it was posted on HN at some point), but there's https://www.forbes.com/sites/dbloom/2019/06/04/is-fortnite-t...

[theNJR]

I bet it was Matt Ball.

Maybe this? https://www.matthewball.vc/all/themetaverse

[viraptor]

That's the one, thank you :-)